Course Hero Logo

Final report.docx - CONSUMER BEHAVIOUR TOWARDS PRINT AND...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 6 out of 69 pages.

CONSUMER BEHAVIOUR TOWARDS PRINTAND DIGITAL NEWSPAPERA SUMMER INTERNSHIP REPORTSubmitted byPraveen kumar tiwariRegistration No: 11405064in partial fulfillment of Summer Internship for the award of the degree ofMASTER OF BUSINESS ADMINISTRATION (HONS)Mittal School of BusinessLOVELY PROFESSIONAL UNIVERSITYPhagwara, PunjabJuly, 20181
DECLARATIONI, Praveen kumar tiwari, a student of LOVELY PROFESSIONALUNIVERSITY, hereby declare that the project titled “CONSUMERBEHAVIOUR TOWARDS PRINT AND DIGITAL NEWSPAPER" iscompletely original work and has not been submitted to any otherorganization or institution for the award of any degree or diploma in regulartime or part time.Praveen kumar tiwari114050642
CERTIFICATECertified that the summer internship project report“CONSUMER BEHAVIOURTOWARDS PRINT AND DIGITAL NEWSPAPER”is the bonafide work ofPraveen kumar tiwari,Regd. No: 11405064, student ofMaster of BusinessAdministrationof Mittal School of Business, Lovely Professional Universitycarried out under my supervision duringJune 01, 2018toJuly 15, 2018.Signature of the Industry SupervisorDate: July 15, 2018Name of Supervisor: Mr. Shrish mudgalDesignation: Sr. Marketing Manager3
ACKNOWLEDGEMENTFirst and foremost, I would like to thank and express my gratitude toBusiness Standard Ltd. for giving me an opportunity to work in theiresteemed organization. During my tenure, I undertook sales and marketresearch and gained hands on knowledge about Indian business daily market.I would like to thank Mr. Shrish mudgal and Mr. Ajit of Business StandardLtd. for helping me and providing me useful and necessary informationrelated to work and project. Under them I came to know about the corporateculture and various lessons about industry. I would take this opportunity tothank all executives of Business Standard Ltd. without whose cooperation Iwould not have been able to complete this project.Last but not the least, I would also like to thank my instituteLOVELYPROFESSIONAL UNIVERSITYfor inculcating in me the managementknowledgeand skills and then providing me with the best opportunity toapply and update my knowledge and skills through summer internship insuch an esteemed organization.4
EXECUTIVE SUMMARYIndia is one of the few countries in the world to have many Business newspapers,which not only reflects the vitality and vibrancy of the media, but also the newvitality of our economy. The large leadership of these business newspaperstranscends from rapidly growing corporate sector, it also illustrates the growinginterest that the general public now evinces in economic matters which reflect thegrowing importance of business and economy in our national discourse.The project and main agenda is to know about “Consumer behavior towardsDigital and Print Newspaper”. As “Business Standard”is the third largestIndianEnglish-languagedailynewspaperpublished by Business Standard Ltd(BSL) in two languages, English and Hindi. It has been doing great job with theirphysical Newspaper. But now they have penetrated the newspaper market andindustry with their recently launched online and digital newspaper with the help oftheir application named as “BUSINESS STANDARD”.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 69 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
harjinder
Tags
Marketing, Business Standard

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture