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1International Operations Strategy and Innovation
2Executive SummaryCreativity and innovation are required for each sort of business for the growth and development.It would aid them to take benefits from competitors in the international marketplace. Thisassignment is related to Amazon which is an international firm operating their business acrossthe world. It is required to evaluate the approaches that utilized by the firm to develop andmaintain appropriate culture at workplace. While doing business at global marketplace, anassociation can confront distinctive issues; in order to overcome them manager shouldformulate strategies and tactics. The organization is using effective supply chain so they canaccomplish needs and wants of customers within time. This would help them to take benefitsfrom competitors. This project provides some recommendations for Amazon that would helpthem to accomplish long and short-term objectives.
3Table of ContentsIntroduction..................................................................................................................................4Overview of International Operations Management of Amazon...................................................5Assessing the approach for developing a culture of innovation and creativity..............................6Problems and practices that characterize international operations management of Amazon.......9Devising action plan for innovation in Amazon’s operation management...................................10Conclusion.................................................................................................................................10Recommendations.....................................................................................................................10References................................................................................................................................13
4IntroductionInnovation and creativity are crucial for every business to become successful in themarketplace. In the modern business atmosphere, companies that can get success and growthby enhancing profits are only those who implemented creativity into their operational activitiesand obtain opportunities in the marketplace. Furthermore, innovation is essential to takecompetitive benefits from the competitors in the global market that contain numerouschallenges. These issues contain some limitations in the term of resource, operations, andfinance. In the words ofChenet al., (2016) requirement for the company to take benefit of thelatest opportunities and capture the benefits of competition can be discouraging sometimes.Associations can balance the challenge of innovation only when they have proper and effectiveintrinsic elements like size, strategic orientation, capability, learning, innovation, and frameworkand extrinsic elements like partner network, strategic orientation, and communication.This report is going to describe Amazon as a case study. It analyzes how they use creativity andinnovation in the association and developing it as a suitable example of international businessexpansion and supply chain management (Dolata, 2017). This assignment is classified into fiveparts. The first section describes the organization under assessment and a descriptiveexamination will show related to global operations management. Moreover, the sect part isgoing to discuss critically the practices and challenges that differentiate the global operationsmanagement and how lean strategy position and supply chain management of Amazon isminimize risk and expanded. Then, the third part of this report will examine approaches criticallythat is associated with the cultural development of organizational innovation and creativity(Polacco, and Backes, 2018). Furthermore, the fourth part shows an action plan for thecompany's CEO on targets that could be considered by the firm. In the last section, the briefrecommendation is going to provide about the long and short-term strategic significance in

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