HD-DVD versus Blu-ray2
1.Provide a brief overview of the organizations that have developed and promoted each format.
Every organization like to be rule maker, so does Sony. But that company suffers failure from standard wars, from Hi8 to VHS-C, from MD to Memory stick. And now, it's about Blu-ray vs. HD-DVD. Let's go back to 1996, Sony and Philips worked together to invent a high-density disc called MMCD (MultiMedia Compact Disc). On the other hand, Toshiba led to create another type of disc called Super Density Disc (SD) had the massive majority of supporters at the time, such as Hitachi, Matsushita (Panasonic), Mitsubishi, Pioneer, Thomson, and Time Warner. After negotiation and compromise on both sides, a new format standard was born, which was a DVD. The DVD standard is basically derived from the SD, it can be said in the DVD standard competition, Toshiba beat Sony.As we know that the standard owner own the entire market, therefore, after the failure of competition in the DVD standard, Sony and Philips jointly presented the next generation of high-definition video standards which is a Blu-ray disk, hoping to establish their leadership. Almost simultaneously, other manufacturers Toshiba-led HD-DVD is proposed standards to compete. Both sides have their supporters, HD-DVD was exclusively supported by Toshiba, HP, NEC, Sanyo, Microsoft, RCA, Kenwood, Intel, and Memory-Tech Corporation. And the HD-DVD was also non-exclusively supported by Hitachi Maxell, LG, Lite On, Onkyo, Meridan, Samsung and Alpine. Technology companies include Apple, Dell, Panasonic, Hitachi, LG, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, and Thomson was on the Blu-Ray side.Studios included Sony Pictures Entertainment and MGM (both owned by Sony) as well as Disney, 20th Century Fox, and Lionsgate supports Blu-Ray exclusively. Meanwhile, Warner Bros. And New Line Cinema supported Blu-ray too, but not exclusively. On the otherhand, HD-DVD was exclusively backed by Universal Studios, Paramount Pictures (including