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EXECUTIVE SUMMARYLyft Inc. is a privately held, venture capital (VC) backed provider of on-demand peer-to-peer ridesharing service founded in 2012 by Logan Green (CEO) and John Zimmer (President). Lyft provides users an affordable and fun option to getaround cities. Passengers request a ride through the Lyft app, a nearby Lyft driver picks up the passenger and the payment happens automatically via the app when the ride is completed. Lyft is valued at $700 million compared to Ubers’ $18.2 billion and operates in fewer cities (compared to Uber). In the 3 years of its existence, Lyft has tried entering the taxi service industry, away from ridesharing service like Uber to little success. According to FutureAdvisor, between 2013 – 2014 Uber facilitated 7 times