POLS 1336 - Outline of Exam Two Slides (2).docx - POLS 1336...

This preview shows page 1 - 3 out of 17 pages.

POLS 1336 - Outline of All the Slides for Exam TwoThis outline does NOT include anything that the professor verbally said during the lectures.It onlycontains the bullet-points on the slides.Therefore, it is CRITICAL that you also listen to the lecturesso that you can get all the testable content.If you like, you can use this document to help you take extra notes while you listen to my lectures.Irecommend typing the extra notes in a different color font so you can easily tell the differencebetween what was verbally said and the bullet-points on the slides.Political Socialization and Public OpinionFactors that InfluencePolitical Opinion FormationThe FamilyThe Mass MediaSchool and PeersThe Impact of EventsSocial GroupsReligionRaceGenderRegionOpinion PollsOpinion polls are interviews or surveys of asampleof citizens used to estimate how thepublic feels about an issue or set of issues.Opinion polls can be taken to figure who voters will vote for, or how a group of peoplefeel about a given political or social issue such as:How to Make a Reliable PollIn order for a poll to be reliable, it must have:Proper question wording and sequencing:Reliable polls will pay attention to thequestion wordingand try to avoidasking leading questions.Reliable polls pay attention to thequestion sequencingbecauseanswering one question may set up the answer to the next question.The common practice today among survey firms is to ask apresidentialapproval question at the beginningof the poll/survey so that answersto other questions do not impact the presidential approval question.How to Make a Reliable Poll (continued)An accurate sampleAccurate samples require that every group of people be properly represented.Page1of17
Many times, the people without strong opinions do not participate, and this canimpact the results.How respondents are contactedcan have a huge impact on the accuracy of a sample.Typically, reliable polls will try multiple ways of contacting respondents, but doing so canbe very time consuming and costly. Possible ways of contacting respondents include:Phone callingInternet (via email or via a website/social media platform)Mailing (snail mail)Face-to-face (location, day of week, and time of day matter)How to Make a Reliable Poll (continued)In general, do not trust a poll that does not tell you the question wording, the samplingmethod, the margin-of-error, and the ways in which respondents were contacted.Reputable pollsters will also tell you the number of respondents (the 'n') and the errorrate (or margin-of-error).Typically, a reliable poll has a margin-of-error that is less than +/- 4%, but the lower, thebetter.Any poll that tells you to call a number to voice your opinion is unscientific andunreliable.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 17 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
Fred Cocozzelli
Tags
Electoral College, Test, President of the United States, United States presidential election

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture