Exam 1 Study Guide - Module 01 Intro to Supply Chain...

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Marketing 2018
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Chapter 14 / Exercise 3
Marketing 2018
Ferrell/Pride
Expert Verified
Module 01: Intro to Supply Chain ManagementSupply Chain Management (SCM)ois the Efficient Integration of suppliers, transporters, manufacturers, warehouses,retailers and all other parties associated with the delivery of the final product.oPurchasingoProductionoDistributionoRetailProcurementoThe branch of an organization responsible for acquiring materials, equipment, products, and services.OperationsoThe branch of the supply chain responsible for making business processes effective and efficientLogisticsoThe branch of the supply chain responsible for developing the transportation itinerary and finding the appropriate transportation and storage partners to successfully navigate the flow of materials from the point of origin to the final destination.Reverse LogisticsoThe management of products and packaging that flow backward in the supply chain, away from the consumer and back in the direction of manufacturers.Global SCMoWhen suppliers, manufacturers, transportation companies, warehouse and distribution centers, retailers, and other supply chain partners span across multiple countries and/or continents, those are considered global supply chains. 1st-tier oA company’s direct supplier. A firm that directly provides goods and/or services to a company.2nd-tier suppliersoA firm that provides goods and/or services to a company’s first-tier supplier.Upstream oIn a supply chain the direction from customers to suppliers.DownstreamoIn a supply chain the direction in which products flow towards an end consumer.Three SCM FlowsoMaterialsoMoneyoInformationBusiness ModeloA company’s plan for how it will purchase items, transform them, deliver them, and sell them in an effort to produce a profit.Supply Chain visibilityoThe ability to see what is happening with inventory up and down a supply chainProfit ROI’s relationship to SCMoSupply chain managers seek to help companies maximize ROI. By controlling costs investment can decrease. By creating great productsand delivering them quickly and in great condition, customers may be willing to pay more,”oROI – Profit/ investmentoProfit – Revenues- CostIncrease revenues- provide valueControl Costs- Increases ProfitCompetitive prioritiesoCostMaterial CostsProduction CostsPacking CostsQuality CostsCustomer Service OtheroSpeedDelivery TimeLead time (pizza)On- time delivery Airlines oQualityDesign Material & ProductionQuality Level Consistent QualityService QualityoFlexibilityDesignMaterials/ PartsFacilityTools/MachineryEmployeeServiceProduct or Customization
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The document you are viewing contains questions related to this textbook.
Marketing 2018
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Chapter 14 / Exercise 3
Marketing 2018
Ferrell/Pride
Expert Verified
Options offeredVolume FlexibilityTimelyMass CustomizationCore competenciesoThe primary advantage a company has over its competitors. Typically, a core competency would be difficult, ifnot impossible, to replicate.

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