Ch. 7 Entrepreneurship

Ch. 7 Entrepreneurship - S08 Ch. 7 Student: Raymond King_...

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S08 Ch. 7 Student: Raymond King _________________________________________________ 1. Value benefits can include all of these EXCEPT A. quality. B. style. C. delivery. D. learning. 2. "S" in SWOT analysis stands for A. strategy. B. strength. C. situation. D. success. 3. Capabilities, organizational processes, information, or knowledge of a firm that is not clearly evident refers to A. tangible resources. B. competitive advantage. C. intangible resources. D. core competencies. 4. Cost benefits can come from all of these EXCEPT A. altruism. B. scale savings. C. learning. D. organizational practices.
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Healthy Wash Following the health trend, Amy Amorouso and her two friends have decided to open a Laundromat with a workout facility. The concept of each of these separately exists and also there are Laundromats with bars or game rooms that already exist. This would be a different variation. The main focus will be on Laundromat and there small space allowed for a workout area with a few machines to test the idea. 5. When performing a SWOT analysis, where Amy's business threats meet her businesses weaknesses, what should be her strategy option? A. Fix B. Fight C. Flee D. Flaunt 6. Which of these cost-driven strategies was offered by Porter for small businesses? A. Craftsmanship B. Cutting out the intermediary C. Elite D. Super-support 7. A customer group that involves large portions of the population is called a A. niche market. B. scope of market. C. parallel competition. D. mass market. 8. "R" in the VRIO analysis stands for A. resources. B. rareness. C. rewards. D. return.
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9. ______ refers to the size of the market where as ______ refers to its geographic range. A. Scope; scale
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This note was uploaded on 04/18/2008 for the course MGMT 485 taught by Professor Slyter during the Fall '08 term at Valley City.

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Ch. 7 Entrepreneurship - S08 Ch. 7 Student: Raymond King_...

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