A Sustainable Economy - Joshua Mays A Sustainable Economy...

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Joshua Mays A Sustainable Economy The film “The Next Industrial Revolution” spotlighted the ideas of sustainable economy and business eco-revolution of design engineer Michael McDonough and chemist Michael Braungart. A sustainable economy entails a greater integration of policy making across social, economic, and environmental issues. McDonough has been concerned with our biological footprint from the products we buy which often had toxic chemicals and were not made in an eco-friendly way. So, when McDonough was approached by companies to redesign their business model, he proposed the simple idea of “Waste equals food.” For Nike, who already practiced the Reuse-a-Shoe program, he has profitably figured out a way to eliminate all of the toxic chemicals every shoe. The new “green” shoes are now completely safe for children and for the environment. At Oberlin College, McDonough designed a building that he says was inspired by the design of a tree; it would not only clean its own waste water but it also produced more energy
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A Sustainable Economy - Joshua Mays A Sustainable Economy...

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