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Unformatted text preview: Matt Foster Audience Exercise The first magazine I looked at was Sports Illustrated . Their advertisements seemed to be directed towards males between the ages of 18-50 and that like sports. The articles ranged from Football, basketball and NASCAR. These sports all happen to be male dominated. I counted 24 total advertisements, and 12 of them had a sports super-star on them. The socio-economic class the ads were targeting was middle class adults. They had Gatorade ads that focused on the clich drink this and be the hero of the game, and had a picture of a sweaty Dwyane Wade. The magazine itself didnt seem to gravitate towards anyone particular race; however I didnt see a single Oriental person in the magazine. The second magazine I looked at was Mens Health . This magazine is obviously targeted to men probably in their mid-twenties to mid-thirties. The magazine had a ton of 4 door luxury sedan ads, which gave me the impression it was targeted to a higher economic class than the...
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This essay was uploaded on 04/18/2008 for the course ENGLISH 1301 taught by Professor Cobb during the Spring '08 term at Austin CC.
- Spring '08