Unit VI Case Study - Running head Unit VI Case Study Unit...

Running head: Unit VI Case Study
Unit VI Case Study
NAME
Business Policy & Strategy
Columbia Southern University

Unit VI Case Study
To win and win big is the strategy of McDonald’s. The idea of monopolizing the fast
food industry is not that hard to believe by them. They are located in over 100 countries with
over 30,000 stores. That more than doubles Yum! brand stores. When you think about it, it’s
possibly realistic to them. The demand to increase profits and with customer base provides
them with added motivation to accomplish this mission and the next. Their strategy to
increase revenue, productivity, sales, and profitability is meaningfully high on their list.
Being that there are a global company and still expanded, they still are taking the necessary
step to increase their brand and make it better. Bigger customer base is the end state for them
along with expanding their menu.
McDonald’s in 2010 was a year in that they blossomed and increased in almost every
month. According to Heather Struck (2010), “the restaurant chain reported same-store sales
were up 6.5% in October, while system wide sales rose 7.4% or 7.8% in constant currencies.