Course Hero Logo

10 Criteria to Evalutate Websites - 10 CRITERIA TO EVALUATE...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 3 out of 9 pages.

10 CRITERIA TO EVALUATE AWEBSITEWEBSITEEFFECTIVE-NESSREVIEWThe website effectiveness checklist evaluates the effectiveness of awebsite using the following ten criteria:1.First Impressions2.Navigation3.Content4.Attractors5.FindabilityFIRST IMPRESSIONSWEBSITEEFFECTIVE-NESSREVIEWA tool toascertainhow wellyour websiteis performingFirst Impressions are always important. If the website does not lookprofessional and if it does not function in an efficient and effective way aswell as being attractive, potential clients may be lost.The checklist offers an approach to evaluating the effectiveness of a websiteusing the following 13 key issues with regards to First Impressions.1.URL (Intuitive)- The URL needs to be short and simple. The best URLsare intuitive.2.Download time– Size of home page. The most important factor inconveying an efficient impression is download time. A user will onlywait so long for a page to download. All pages should be kept under50k in size. The homepage should be especially small and quick todownload.3.Look and feel– Readability. Pages should be easily readable, clear andeasy to understand. It is important that the site is not too clutteredwith text and images. The font size needs to be large enough to bereadable and clashing colours need to be avoided.4.Need to download software- Asking users to download an applicationor a plug-in before entering a site can cause annoyance and confusion,hence driving them away.5.Home page on one screen (above the fold)-Users entering the sitewill appreciate seeing everything in front of them without having to
make the effort of scrolling up and down.6.Unique Selling Point (USP) or Value Proposition- It is extremelyimportant that the user immediately realizes that the site is ofpotential use to them. The unique selling point of the site should bestated on the homepage.7.Ability to take action (Key action point – KAP)- The site should beinteractive and encourage user participation from the outset. Thereshould be direct links to key action points immediately visible on thehomepage.8.Feeling of wanting more – Depth of site- The site should strive tocreate a feeling of wanting more in the user. The goal should be to getthe user to stay as long as possible and to come back to the site again.9.Contact details- Providing immediate contact details such as e-mailaddresses and telephone numbers on the homepage will give the sitean open feel and add a personal touch, thus increasing userconfidence and trust in using the site.10.Credential validation – certifications, associations etc.- Providingcredential information is a useful way to build trust in the user.11.Statement from management- This provides an opportunity for thesurfer to see the business vision and values of the company.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 9 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
staff
Tags
Search Engines, site, Web page, World Wide Web

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture