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Running head: PRODUCT ANALYSIS1Product Analysis – Assessment 1Tammy StoneCapella UniversityJanuary 9, 2021
Running head:PRODUCT ANALYSIS2IntroductionMystic Stonetable Artwork, LLC (MSA) carries artist work and home decor. They are looking toadd a new product line of picture frames. They want to add a collection of Rustic BohemianBeaded photo frames to their product line. MSA wants to add the new products because of agrowing new trend in home decor. The new product is designed after an up-and-coming newtrend of natural farmhouse-style items that have become a very profitable market.This articlewill look at product, target markets, and branding to help MSA to decide its intended audienceand product positioning. The paper will go over competition in the marketing environment andelvatue product strategies to find business success.Describe the Product and their Target MarketThe new product is inspired by an emerging new trend in natural farmhouse-style decor, whichhas developed into a highly profitable market. The new collection is made entirely of naturalwood and features a variety of distressed finishes. Each frame is beaded with a variety ofdifferent beads in a variety of colors and designs.With this product and the right brandingposition along with the targeted market MSA will be successful.Brand positioning is defined as "the process of establishing the business brand's identity in theminds of its customers." Once established, the benefits of a strong brand positioning strategy can

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