Spsych final paper rough 1

Spsych final paper - Gloria Wing Tung Li Page 1 Conformity on Jaywalking ABSTRACT The study of Social Psychology has a strong focus on the complex

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Gloria Wing Tung Li Page 1 5/12/2009 Conformity on Jaywalking ABSTRACT The study of Social Psychology has a strong focus on the complex concept of conformity. Conformity is the change of behavior or beliefs that occurs in response to group pressure. It can be a conscious or unconscious process. It is different from compliance in that compliance is the changes of behavior from overt pressure (Myer, 188). In this experiment, the factors of gender, race and number of models crossing the road when the light is red (jaywalking) were manipulated and the effect on the number of conforming passersby were studied. Studies have shown that conformity of an individual to a group can be highly influenced by unanimity, cohesion and status (Myer, 199). Conformity sometimes has a positive effect and sometimes has a negative effect on the social norm. Members of cults conform to the norms of the cult but at the same time, conformity pressures people to drive according to the speed limit on the road. INTRODUCTION The phenomenon of jaywalking has always been a curious matter. With many pedestrians jaywalking in crowded cosmopolitan city to the few that are highly frowned upon in the suburbs. What causes the large numbers of jaywalkers on a Manhattan block as oppose to the lovely streets in small-town Evanston? The purpose of this research is to investigate the effects of race, gender and numbers of jaywalking models on other’s behavior of passersby. Studies show that people are more likely to conform to acts that violate the law if there are others who are already doing so. The same occurs in an exam situation, if a student witnesses other students cheating, they are more likely to cheat themselves. This is because most people restrain from violating the law because they are unsure of the penalties. Also, when other people are violating a norm, the subject’s restraints are reduced and they are less aware of the norm or a new social norm is started if the effect of the models is strong enough. But by introducing a jaywalking model, it may affect the observer’s motivation to jaywalk, thus, inducing a behavior. In this experiment, we are curious in finding how strongly the factors that may increase the occurrences of the behavior. The determinants of gender, race and quantity of models are chosen because they are the most visually obvious
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This note was uploaded on 04/17/2008 for the course PSYCH V89.0032 taught by Professor Uleman during the Spring '08 term at NYU.

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Spsych final paper - Gloria Wing Tung Li Page 1 Conformity on Jaywalking ABSTRACT The study of Social Psychology has a strong focus on the complex

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