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Influencer paper1Influencer PaperLikito Perez StubbsSaint Leo UniversityMBA-565Professor: Ioannis PantzalisFebruary 6, 2022Likito Perez Stubbs
Influencer paper2IntroductionFounded in July 2003 in San Carlos, California, Tesla is considered the most valuable vehiclebrand worldwide in 2021.This company has a growth rate over 157 percent in 2021, Tesla hasbeen the fastest growing brand worldwide. Basically, Tesla models are electric cars, in particularsedans and crossover vehicles. This makes the brand an eco-friendly option that producesignificantly less CO2 than any gasoline-powered competitor. Harvard’s studies suggests thatpolluted air from fossil fuel emissions causes 8 million deaths worldwide per year.Globally, Tesla's vehicle deliveries reached a record 627,350 units in the first three quarters of2021.Concurrently, Tesla's Model 3 has become the world's best-selling plug-in electric vehiclemodel. It is widely recognized that Tesla products are considered to be costly for average people.This means that the target customer for this company is wealthy individuals that can afford thistype of luxury. Additionally, this vehicle is an option for individuals concerned with negativeenvironmental implications that oil and gas consumption might have on our planet.
Influencer paper3Brand’s image. What crosses the customers’ minds when they come across the Tesla brandname?

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Term
Fall
Professor
NoProfessor
Tags
Automobile, Electric vehicle

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