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MM - Written Assignment Unit 5.pdf - 1 An Analysis of CVR...

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1An Analysis of CVR Pharmaceuticals’ OximetersUniversity of the People, USABUS 5112 Marketing Management AY2022-T2Dr Eric AsanteDecember 15, 2021
2IntroductionFor the purpose of this paper, I will opt for CVR Pharmaceuticals, a Mauritian-basedcompany that commercializes top notch medical products to the general public. One suchproduct which will be the basis of this assignment is the pulse oximeter.BackgroundCVR Pharmaceuticals is a medical company working closely with doctors andpharmacists to provide high quality products to its clientele. Its head office is based in thecapital city of Mauritius and serve clients of the region. It is to be noted that the COVID-19pandemic has change the way people think and react, they are more inclined to manage theirhealth efficiently. The medical company has ever since commercializing the pulse oximeterswhich is an electronic device to measure a person's oxygenation (Kapoor, 2021). The deviceis helpful to those with respiratory and heart conditions as well as those suffering fromCOVID-19. There are several reputable brands on the market, for instance, Braun, Kinetikand Salter. The decisive factors in choosing one are accuracy, speed and comfort of thedevice (Duff, n.d.).

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Term
Spring
Professor
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Tags
Oxygen saturation, CVR Pharmaceuticals

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