SCS - 100 - Project 2 .docx - Alexis Farrar SCS-100 SNHU...

Alexis Farrar
SCS-100
SNHU
11/24/2021
SCS-100 Project 2
1) The ad’s I chose interested me due to my curiosity of exploring the relationships
between the products shown and the different range of groups they chose to feature.
With some of these ads being from different time periods and others from different
countries, it was very interesting to view these from a first-world country standpoint.
2) Each ad is directed toward a different, yet specific, audience depending on the product
being endorsed. For example, the Camel ad being titled “Where A Man Belongs” where
it shows a “rugged” male on the cover smoking a cigarette with a lantern. This was
clearly being directed at men who feel that smoking makes them more masculine.
Another example being the “Colgate – Sink Child” ad. This ad is clearly trying to raise
awareness for how much us Americas waste water and tries to turn our perspectives to
people in struggling third-world countries who fight to stay alive with limited resources,
such as water, every day. The nature of these ads, which happens to be what they all
have in common, is that they are targeting a specific audience and trying to raise