Lecture+-Alignment+of+IT+and+Business+Strategy - Alignment of IT and Business Strategy Business Model Definition A business model defines how an

Lecture+-Alignment+of+IT+and+Business+Strategy - Alignment...

  • Brock University
  • ITIS 291
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Alignment of IT and Business Strategy
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Business Model Definition A business model defines how an organization interacts with its environment to define: a unique strategy, attract the resources and build the capabilities required to execute strategy, and create value for all stakeholders. Alignment of IT and Business Strategy
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Business Model A business model forms the foundation for how executives make decisions about the following despite organization type: o opportunities to pursue, o business to launch or buy, o activities to perform, o talent to hire, and o ways to organize to deliver value to stakeholders. Alignment of IT and Business Strategy
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Business Strategy Strategy is a set of choices that determine the opportunities you pursue and the market potential for those opportunities. Involves choices of products, markets, being unique in offerings Strategic positioning along four key dimensions: o Market positioning – customers, needs and expectations, channels o Product positioning – products and services to offer, the features of those offerings, and the price that will be charged. o Business network positioning – the role an organization plays in the supply chain. o Boundary positioning – determines markets, products, and business that will not be pursued. Alignment of IT and Business Strategy
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Assessing the Impact of IT on Business Model Alignment (IT Business Value) Alignment of IT and Business Strategy
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The Search for Opportunity Opportunity identification requires a more analytically driven evaluation of the viability of the business model.
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