MKT 333 Snap-on - 1 Four key components of Snap-on...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Four key components of Snap-on marketing strategy a. The original business sold an interchangeable socket wrench set directly to auto mechanics. b. Grow the business by offering its wrenches in an indirect marketing channel through distributors. c. By 1927 the transition to direct selling-- “from factory-to-warehouse-to-you”— was completed. d. The final step in the marketing evolution was establishing each independent dealer as a franchised owner carrying a rolling stock of Snap-on small hand tools. 2. I think that one thing that separates them would be their franchised trucks. Instead of individual stores being franchised, they are simply selling off trucks to people. This seems to me to be less of a commitment but a huge cash inflow as each truck is responsible for $400,000 of revenue per year on average. You are not responsible for a number of employees, maintaining a store or paying bills on things. It is simply a delivery service and you are responsible for the truck and the product inside.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern