IR 101 term paper - Hannah Metcalfe IR101 Prof James Term...

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Hannah Metcalfe IR101 Prof James 11/04/06 Term Paper Does Globalization threaten cultural diversity? As the political commentator and author of  Jihad vs McWorld  Benjamin  Barber said, “Globalization is a declaration of war upon all other cultures. And in  cultural wars, there is no exemption for civilians; there are no innocent  bystanders." While some political commentators such as Julia Galeota, may  argue that the spread of Western influence is a pernicious and harmful process,  seeing Nuba tribesmen in Kenya wearing Nike T-shits for example. Others such  as Phillipe Legrain, promote the view that the spread of Western cultural  influences such as TV, fashion, music, and food can run in tandem with  indigenous cultures. His argument is furthered as he argues that globalization as  the promotion of free market does not dilute or pollute cultural, and in particular  linguistic, diversity, rather it enhances it. The supporters of Legrain’s ideas argue  that globalization gives people from all corners of the world the opportunity to  find, embrace, and share the language and literature of different cultures that 
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might otherwise have escaped them. There are those who argue that cultural diversity is diminishing predict that  globalisation will produce a world with one language, one soft drink, and one fast  food to consume, one voice singing and worryingly only one view of the world.  Julia Galoeta is one of them. She argues that American corporations are very  adept as selling the idea of America as  “the land of cool.” To do so, she insists,  they pitch diversity, and give the false impression that US goods transcend  political, ethnic, religious, social and economics differences, and that by doing so  companies such as Coca Cola show, in individual countries, that world peace  can supposedly by achieved through consumerism. She points to the use of local 
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