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Unformatted text preview: Ideology
CMNU230 Dr. Kim Ideology A particular way of thinking and seeing the world that makes the existing organization of social relations appear natural and inevitable. Ideological power: The attempt to define REALITY in particular way. Representation: not realism, but realistically constructing an IMAGINED WORLD Ideology, Power, Inequality Power - R. Dahl (1957): A has power over B to the extent that he can get B to do something that he would not otherwise do." - A. Gramsci: Hegemony - ideological control with consent. Ideology is about trying to get people to see the world according to the terms or codes that have been set by one or more groups of people, usually those who control the power within a society. Reality & Ideology
1. 2. 3. Reality is what exists. Plato's allegory of cave. Reality is not real - Reality has to be made to mean K. Marx's View of Ideology The dominant ideas of a society are the ideas of the dominant class. The capitalist class tells the world that it is the natural order of things that labor power be sold as a commodity on the market, that the quality of one's being is measured by one's life, that the family is where one lives out one's real life... Capitalists produce procapitalist text that intentionally misrepresent reality to the audience for the sake of maintaining their own power. Experience and Ideology Experience is the dimension through which human beings live the meaningfulness of their culture. Assumption: People's POSITION in the social world determines their EXPERIENCE of the world through the mediation of the CULTURAL and communication forms that have emerged naturally and authentically from that position. No longer truth and reality, but experience and culture! Social Constructionism and Ideology 1. 2. Experience itself is what ideology produces. Experience is the beginning and end of ideology Ideology is not a biased view of a reality that can be described outside of ideology -> Problems of "Mystification" Ideology hides its connection to the interests of particular social groups or power blocs in society. It does create the reality it represents. ...
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This note was uploaded on 04/15/2008 for the course COMMUNICAT CMNU220 taught by Professor Dr.kim during the Spring '08 term at Northeastern.
- Spring '08