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CD Review--Timbaland's SHock Value

CD Review--Timbaland's SHock Value - Dr Frank Gunderson...

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Dr. Frank Gunderson MUH2019 12 October 2007 Innovator Produces Ground-Breaking Shock Value What comes to mind when tackling the task of deeming an album as influential? Does it follow the rules, bend the rules, or completely rewrite them? Does it sample from the greats, incorporate global cultures, or cultivate something that has never been heard before? By incorporating all of the components above—in his sophomore CD, Shock Value —producer, rapper, singer, musical arranger, and innovator Timbaland, creates an album that will influence the world of popular music for many years to come. Released in April 2007, Shock Value instantly created a buzz throughout the global popular music culture. “The album debuted at number five on the U.S. Billboard 200, with 138,000 copies sold. It debuted at number ten in the U.K. and… has now reached number 2 in the UK and number fifteen in France.” (Wikipedia) While this instant popularity can be attributed to Timbaland’s myriad of previous collaborative success as a producer, the continued growth in popularity illustrates that this CD merits independent recognition. Shock Value reflects not only the present socio-climate, but also that of the past and of the up-and-coming future. By blending genres from various time periods around the world, incorporating new beat-production technology, and featuring an all-star cast of artists, Timbaland’s Shock Value is able to span all cultural, economic, and social backgrounds and blur the line of what entails the modern popular music of today. This
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eclectic direction is only intensified by the diverse all-star cast of featured artists, which include Elton John, Nelly Furtado, Justin Timberlake, Jay-Z, Lil Wayne, 50 Cent, Tony Yayo, The Hives, Missy Elliot, Dr, Dre, One Republic, and Fall Out Boy. For years, Timbaland has made a name for himself by developing an ear for manipulating sound, sampling beats from a broad spectrum of musical genres. (NPR) His devotion to incorporating eclectic influences in his songs is reflective of his goals as a musician. "I'm not just hip-hop," Tim insists.
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