3/7/2021Covenant Portal1/18Covenant University Canaanland Ota2021/2022 Alpha Semester:- Course CompactCollege:College of Management And Social SciencesDepartment:Business ManagementCourse Code/Title:BUS410/ Business Policy & Strategy I :- 3Unit(s)Lecturers1. ATOLAGBE TOLULOPE MORENIKE DR, 2. BUSOLA KEHINDE (MS)3. ITAI MUTKAR DR,4. OGBARI MERCY EJOVWOKEOGHENE DR5. UFUA DANIEL EBAKOLEANEH DRTime TableDay:Time:Venue:Overview:Business Policy & Strategy cuts across the whole spectrum of business and management; unlike other business coursesthat concentrate narrowly on a particular function of the business–such as: accounting, finance, marketing, production,human resources, or information systems, strategic management is a big picture course. It is the center of attention of thetotal enterprise–-the industry and competitive environment in which it operates; it deals with the long-term direction andstrategy, its resources and competitive capabilities, and its prospects for success. During the course, the students will betrained on the foremost issue in running a business enterprise: “What must managers do, and do well, to make thecompany a winner in the game of business?” The answer that emerges, and which becomes the theme of the course, isthat good strategy-making and good strategy-execution are the key ingredients of company success and the mostreliable signs of good management.Rules:In this course, students will have a great experience–challenging, but very rewarding. This course is intended to be achallenging capstone course for the business student, and as such will integrate and build upon the knowledge and skillsyou have acquired through your previous coursework. Key activities of the course include exploration of why goodstrategic management leads to good business performance, understanding of the basic concepts and tools of strategicanalysis, and mastery of the methods of crafting and competently executing a well-conceived strategy.