Unformatted text preview: that they cater towards the age group by being flashy and humorous as well as conform to gender codes by having the ads for women’s equipment containing pink and other “girly” colors. While on the other end of the spectrum, there is an ad for men’s protective equipment that uses a ridiculous amount of innuendos that is the ideal stereotypical ad for a 15-25 year old man. This magazine is a perfect example of being very specific in target audience, however that specificity is easily apparent in the culture codes of the advertisements....
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- Spring '08
- The Culture, this magazine, Women's Lacrosse World Cup, Nick Hookham RhetComp