Unformatted text preview: with bus exhaust, and unlike the Jansport ad, it gives the reader a sense of friendship by making it feel like the makers of the product do want to help you become healthy and quit smoking. This advertisement obviously is very creative and well made because it does induce the feelings intended by the advertisers and does not tear them down like the Jansport ad does....
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- Spring '08
- Marketing, Smoking cessation, Jansport Ad