MGO 403 Homework 7- yong - Namkung Yong 1 Chapter 7/Page...

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Namkung Yong/11/11/2015 Chapter 7/Page 207/Bulletin 7.3 1. A multicountry approach is one in which an organization’s strategies vary according to the countries in which is does business. This approach is based on developing a differentiation advantage. For example, products are tailored to fit customer preferences. Marketing and distribution are adapted to local customs and cultures. Such local responsiveness is important when significant country-to-country differences exist. On the other hand, the global approach is one in which the strategies are basically the same in all countries in which the organization does business. This approach is designed to help develop a low-cost advantage. Products have minor variations, but this approach emphasizes coordination between functions and business units and more sharing of capabilities, competencies, and technologies across units. 2. The five international strategy alternatives are (1) global sourcing (2) exporting (3) importing (4) licensing (5) franchising. Global sourcing is when managers who want to get into global market with minimal investment, which is purchasing materials from around the globe wherever it’s cheapest. The goal is to take advantage of lower costs to become more competitive.
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