FINAL MIDTERM NOTES - Jon Edlund MRKT 310 KUZMA CHAPTER 6...

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Jon Edlund MRKT 310 KUZMA CHAPTER 6 Seven Types of Business Products: Major equipment: capital investment Accessory Equipment: things that you may expense out Raw materials: Component Products: Processes Materials: sheet metal to fenders Supplies: Business Services: Online: Sysco Business Demand is “derived Demand” as kuzma likes to say it. Demand which comes from somewhere else, ex. demand for consumer products. Demand for products makes demand for materials. Geographic Concentration: Boxite for coal trade example, 6 in country 5 in same city Business market: more rational buying If you lease you can write it off, if you buy it you have to depreciate it. Leasing a car, usually better off buying when you keep it for a long period of time. 4 major categories of business buyers Notes: 1. Producers include profit-oriented organizations that use purchased goods and services to produce or incorporate into other products. Examples include construction, manufacturing, transportation, finance, real estate, and food service firms. 2.
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This note was uploaded on 04/17/2008 for the course MRKT 310 taught by Professor ? during the Spring '07 term at Minnesota State University, Mankato.

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FINAL MIDTERM NOTES - Jon Edlund MRKT 310 KUZMA CHAPTER 6...

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