Vodafone_Air_Touch_-_The_Acquisition_of_Mannesmann - -1 Vodafone Air Touch The Acquisition of Mannesmann Case Analysis May 2006 Sky Huvard Rodrigo

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Vodafone Air Touch: The Acquisition of Mannesmann Case Analysis May 2006 Sky Huvard, Rodrigo Salcedo, Lateshia Tuppince, Matt Wentz, Lindsay Zolad Dr. Charles Byles Strategic Management Virginia Commonwealth University - 1 - - 1 -
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Table of Contents I. General Environment ................................................................................................................... 5 1. Demographic - Opportunity 5 ....................................................................................................... 2. Political/Legal - Threat 5 ................................................................................................................ 3. Technological - Opportunity 6 ....................................................................................................... II. Industry Environment ................................................................................................................. 7 1. Threat of New Entrants - Low 7 ..................................................................................................... 2. Barriers to Entry - High 7 .............................................................................................................. a. Economies of Scale - Moderate 7 .................................................................................................. b. Product Differentiation - Low 7 ................................................................................................... c. Capital Requirements - High 7 ..................................................................................................... d. Switching Costs - Low 8 .............................................................................................................. e. Access to Distribution Channels - Low 8 ...................................................................................... f. Cost Disadvantages Independent of Scale - Low 8 ......................................................................... g. Government Policy - Low 8 .......................................................................................................... 3. Expected Retaliation - High 8 ........................................................................................................ 4. Bargaining Power of Suppliers - High 9 .......................................................................................... 5. Bargaining Power of Buyers - High 9 ............................................................................................. 6. Threat of Substitute Products - Low 9 ............................................................................................ 7. Intensity of Rivalry among Competitors - High 9 .......................................................................... a. Numerous or Equally Balanced Competitors - High 9 .................................................................. b. Slow Industry Growth - Low 9 ..................................................................................................... c. High Fixed Costs or High Storage Costs - High 10 ...................................................................... d. Lack of Differentiation or Low Switching Costs - High 10 ........................................................... e. High Strategic Stakes - High 10 .................................................................................................... f. High Exit Barriers - Low 10 .......................................................................................................... 8. Summary - Unattractive 10 ............................................................................................................ III. Competitor Intelligence ........................................................................................................... 11 1. Deutsche Telekom 11 ..................................................................................................................... 2. France Telecom 11 ......................................................................................................................... 3. Telefonica 11 .................................................................................................................................. 4. British Telecom 11 ......................................................................................................................... 5. Telecom Italia 11 ............................................................................................................................ IV. Competitor Analysis ................................................................................................................. 12 1. Future objectives 12 ....................................................................................................................... a. How do our goals compare with our competitor's goals? 12 ......................................................... b. Where will emphasis be placed in the future? 12 .......................................................................... c. What is the attitude toward risk? 12 ............................................................................................. - 2 - - 2 -
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2. Current Strategy 12 ........................................................................................................................ a. How are we currently competing? 12 ............................................................................................ b. Does this strategy support changes in the competitive structure? 12 ............................................. 3. Assumptions 13 ............................................................................................................................. a. Do we assume the future will be volatile? 13 ................................................................................. b. Are we operating under a status quo? 13 ....................................................................................... c. What assumptions do our competitors hold about the industry and themselves? 13 ..................... 4. Capabilities 13 ............................................................................................................................... a. What are our strengths and weaknesses? 13 .................................................................................. b. How do we rate compared to our competitors? 14 ....................................................................... 5. Response 14 ................................................................................................................................... a. What will our competitors do in the future? 14 ............................................................................ b. Where do we hold an advantage over our competitors? 14 ........................................................... c. How will this change our relationship with our competitors? 14 ................................................... V. Internal Environment ................................................................................................................ 15 1. Tangible Resources - Strong 15 ...................................................................................................... a. Financial Resources - Strong 15 .................................................................................................... b. Organizational Resources - Strong 15 ........................................................................................... c. Physical Resources - Strong 15 ...................................................................................................... d. Technological Resources - Strong 15 ............................................................................................ 2. Intangible Resources - Strong 15 .................................................................................................... a. Human Resources - Strong 15 ...................................................................................................... b. Innovation Resources - Strong 16 ................................................................................................. c. Reputational Resources - Weak 16 ................................................................................................
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