100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 2 out of 2 pages.
Recall that in a SWOT analysis, the Strengths and Weaknesses are internal. This means thatthe organization has more control over these factors. The opportunities and threats areexternal, meaning that they have little to no influence over them. Read the following casestudy and provide three strengths, weaknesses, opportunities, and threats (each) for Athlete'sWarehouse. Provide an analysis of each of these, including the justification for why youchose them.Strengths:1)One of the brothers, Cohn, has business experience: he had experienced the productcosts and price in the market.2)Have good stock and a variety of athletic products of quality.3)Brothers have knowledge in athletic stuff and their needs: Colin had a Ph.D. inPhysical education and Ed was an athlete and runner.