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Every year many couples become engaged and find themselves shopping around for a diamond engagement ring. Many times this search turns into a confusing task. One simply cannot look to a Consumer Report to find specifics on a diamond ring. However, this process canbe made quite simple if the prospective buyer follows a few simple guidelines. First, he should know the three C’s of a diamond; secondly, find a respectable jeweler; and thirdly, choose a style that his fiancée will be happy with for many years to come. First, the prospective buyer should familiarize himself with the three C’s of a diamond. Every diamond has its own characteristics which determine its value. Most important is color. Every diamond possesses color, but it is the absence of color that increases the value of this gem.Second only to color is the cut. How the fifty-eight facets are cut in relation to the weight determines the value of the diamond. On an ideally cut diamond, 53% of the weight is at the