Chapter One - JOUR 1000 Introduction to Mass Communication...

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JOUR 1000 – Introduction to Mass Communication Spring 2008 Chapter 1: Mass Communication, Culture, and Media Literacy COMMUNICATION: More than just: sender > message > medium > receiver 1. BASIC, SHARED MEANING 2. FEEDBACK – also a message 3. OSGOOD & SCHRAMM’S MODELS B. Noise C. “MANY IDENTICAL MESSAGES” (Fig. 1.2) MASS COMMUNICATION: Creating shared meaning between the mass media and their audiences 1. INFERENTIAL FEEDBACK – indirect, delayed 2. FIGURE 1.3 – communication chart CULTURAL DEFINITION OF COMMUNICATION – a symbolic process whereby reality is produced, maintained, altered, and transformed * CULTURE – the learned attitudes and behavior of members of a given social group (pp. 9), socially constructed shared meaning * FUNCTIONS AND EFFECTS OF CULTURE: 1. Limiting and liberating effects – 2. Defining, differentiating, dividing, and uniting effects – 3. Defining culture (pp. 15) * MASS COMMUNICATION AND CULTURE:
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This note was uploaded on 04/18/2008 for the course JOUR 1000 taught by Professor Morris during the Spring '08 term at Georgia State University, Atlanta.

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Chapter One - JOUR 1000 Introduction to Mass Communication...

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