Chapter Five and Six

Chapter Five and Six - JOUR 1000 Introduction to Mass...

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JOUR 1000 – Introduction to Mass Communication Spring 2008 CHAPTER 5 - MAGAZINES o HISTORY (pp. 132-33) 1.early 1800’s – US magazines appear 2. social movements: abolition, labor reform, suffrage, “muckraking” (pp. 136-37) 3. circulation: literacy, Postal Act of 1879, and railroads 4. television and specialized magazines WHY MAGAZINES ? editorial content, pass-along, loyalty MAGAZINE TYPES : 1. trade, professional, and business 2. industrial, company, and sponsored 3. consumer CATEGORIES : (pp. 142 --- COMPARE W/TYPES) MAGAZINES AND ADVERTISING 1. specialization: “split run” 2. circulation vs. controlled circulation 3. measurement of circulation: ABC, SIMMONS 4. advertising-free magazines (pp. 144) TRENDS AND CONVERGENCE IN MAGAZINES : 1. online - webzines 2. custom magazine, megalogue 3. meeting cable TV competition A. internationalization - global reach B. technology- faster production and distribution C. sales of subscriber lists Cont. TRENDS
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This note was uploaded on 04/18/2008 for the course JOUR 1000 taught by Professor Morris during the Spring '08 term at Georgia State.

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Chapter Five and Six - JOUR 1000 Introduction to Mass...

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