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Chapter Eight - 3 how does a TV program concept get “on...

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Chapter 8 – Television, Cable, and Mobile Video * history : (pp. 232-33) 1. Zworykin (kinescope) & Farnsworth 2. 1939 – World’s Fair 3. 1951 – National television broadcast 4. Television programming --- “live” 5. five major events : A. quiz show scandals and sponsorship changes B. I Love Lucy – pre-recorded shows, reruns, and television economics C. McCarthyism and television D. Nielsen Ratings: overnights, audiometer (pp. 240-41), peoplemeter, sweeps E. Cable - John Walson, CATV * television and its audiences : 1. all-channel legislation – VHF & UHF channels in every TV 2. Public Broadcasting Act of 1967 – created PBS network, Sesame Street (pp. 244) 3. television “watching”: HH avg. = 8+ hrs./day 4. television advertising costs: avg. = $100k/spot, ’06 Super Bowl = $2.6MM (30 seconds) * scope and nature of broadcast television industry : 1. network-affiliate relationship - local affiliate compensation 2. network programming : availability, production/distribution power, audience preference 3. how does a TV program concept get “on the air”?
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Unformatted text preview: 3. how does a TV program concept get “on the air”? Idea --- Put --- Option --- Outline --- Script --- Pilot --- “Go” 4. “short ordering” and syndication - risk management and profits * cable and satellite television : 1. specialization and technology (fiber optic) Jour 1000 - Jack Morris, Instructor 1 2. programming : basic-to-premium (movies and new programs), Consumer Protection and Competition Act 3. concentration and MSO’s 4. satellite - Home Viewer’s Improvement Act (local programming) * trends and convergence on TV and Cable : 1. technology : A.VCR, DVD, Remote, DVR (Tivo) B. digital recorders & television (HDTV) C. digital transmission by 2009 D.Internet and broadband 2. interactive television - pp. 259 3. Brand X- pp. 260-61 4. convergence and “bundling” 5. mobile video - mobisodes * media literacy : 1. news staging - broadcast “convenience” or manipulation? 2. anti-TV movement - pp. 264 Jour 1000 - Jack Morris, Instructor 2...
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