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Unformatted text preview: : cable and Internet (e.g. Yahoo) systems hypercommercialization : 1. targeted products and messages (Fig. 9.3, pp. 284) 2. sticky = heavy user of a game/program 3. product placement ads more effective in games 4. advergames and advocacy games (an electronic Disney World where sponsors present special windows or games within a program) ethics : videogames have similar gender portrayal and violence problems as other media (pp. 286 and 288-89)...
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- Spring '08