IT and E Business AT.docx - FMR/ Assignment – AT2 / IT and...

FMR/ Assignment – AT2 / IT and E Business Fundamentals / FT 104C
February 2022, Batch 2021-23
MM: 40
All questions are compulsory
Joan Watson is the owner of Joan’s Gourmet Baskets, a small traditional business that
specializes in gourmet gift and picnic baskets. Joan has been keeping up with the fancy food
and gourmet food trends (being a great fan of the Fancy Food Show that is held several times
a year), and she thinks she should tap into this sector by creating an online business that will
complement her physical business. This would make her baskets available to a wider market.
She is proud of the quality of her products and the customer loyalty that she has earned
through her hard work and hopes she will be able to be just as successful in the e-commerce
environment.
Joan knows that she needs more information before proceeding further. She has asked you to
prepare a report that answers the following questions:
1. How will her physical business compare to her online business; that is, where will
things be the same, and where will they be different?
2. What business model should she use?
3. What are the special challenges and obstacles she will face as she moves from
traditional commerce to e-commerce?
4. She expects that you will do additional gourmet foods research to support your
ideas.
Question