7/8/1507/23/20151.Concepts for Readingsa.Selfb.Identityc.Body, Mind, Braind.Social Locatione.Role, behavior, motive, aspiration1.How proefficient are you are you at your role?2.Willingness to learn role and access to learn rolef.Society1.How does society influence self?g.Structure, institutions, groups, relationshipsh.Situation1.How/why someone engages in behavior2.Has features both generic and specific that influence behaviori.Influence: micro and macro processes1.This is a type of coercion because we don’t necessarily want to be influenced2.Ex. Retail worldj.Social bond1.Invisible but crucial2.Connection of cooperation with others
3.With out bonds there is caos4.May be intentional or accidentally formedk.“Other”1.the agents of influencea.real or imagined 2.particular or generalizeda.ex. The law3.self-regulation: reality check of consequences4.strategy: shaping self for the other5.can be found everywhere and anywhere6.internalized by self, idea of other will influence you7.map of the sociala.consciously and subconsciouslyb.how to present self to othersc.after a while this become a routine8.takes up residence in mindl.The point of X->Y1.Want to know somethinga.Y (identity and behavior)1.What makes someone become something2.Get away from disposition of innateness
b.X (society)1.What shapes behavior or identity2.All have potential that is shaped and unleashed or nurtured and supported3.Through experience and learning (adaptation)4.Influence by others(society)2.Ex. How do you learn to be white?a.How do you feel about it?b.Learn by identification by othersc.Someone else’s definition of who you ared.Adapting to that definition of reality3.The world we live in looks necessary but it is actually one of many alternativesa.We are people of many alternativesb.We are not different in dispositions but in experiences2.Rushkoffa.Sources of influence b.Hidden or not hidden persuadersc.Others1.Commercial messagesa.Stimulation of sensesb.Produces an atmosphere where consumers want to belongc.Strategic engineering of space
1.Creation of malls a.Gruen transfer: shift the purpose of the customer from a customer to an impulse buyerd.Novelty wears thin1.Retailer finds a new angle2.Department stores3.Atmosphere in mals4.Festival marketplaces5.Autherntic marketing 6.Online retailers2.Psychological messages3.O’Brien “who am I”a.Meeting and internalizing other’s expectations4.Charon a.People behave meaningfully rather than rationally1.Situation and environment that lead to this behaviorb.Performances1.Self as a performer5.Keltner (ppt 2)a.People ar born to be good and create rather than destroyb.Sincertity of social bondsc.Signals to others
d.People long to connect and protect themselves1.at the expense of others2.through bonds or boundaries of connecting 6.O’Brien “shared meaning”a.Definition of situation1.Where am i?