GM Rampac Distributors 0310

GM Rampac Distributors 0310 - 2. target a new market 3. set...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Monday, March 10 Topic: Can, Want, Need Analysis Case: Rampac Distributors (text, p. 746) Assignment: 1. What are Michael Wexler’s personal goals? What are Rampac’s goals? What implications do these goals have on what Wexler should do? 2. Identify Rampac’s strengths and weaknesses (“Cans”). What has been its competitive advantage? Is its competitive advantage sustainable?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3. Assess the industry attractiveness by identifying threats, opportunities and Key Success Factors (KSFs). What does the company “Need” to do, given the demands of the industry?
Background image of page 2
4. What options are available to Michael Wexler? Assess the qualitative and quantitative implications of each option. (1). Expansion under current format: 1. enlarge the salesforce for greater pentration
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2. target a new market 3. set up a franchise program (2). Modify the current format: 1. launch an environmental line ( or keep both) 2. sell non-perishable food products 3. deliver smaller quantities of goods more frequently and offer credit terms (3) Sell the business-run his own business, generate profits-increase sale, differentia to competitors, keep current customers and attract potential customers, keep high quality and offer services for all special need-Its a successful business and sales kept growing. Wexler need to expand the customer base all the time and keep Rampacs feature to other competitors. Wexler should deal with the management on the saleforce to keep good staff....
View Full Document

Page1 / 4

GM Rampac Distributors 0310 - 2. target a new market 3. set...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online