Discussion assignment for unit 6Marketing communication budgetsFactors those I would consider when making marketingcommunication and budget allocation decisionsThe advertising budget in marketing is an integral part of the marketing planand represents the annual investment in support of the company's product.The distribution of the advertising budget must be fully justified, otherwisethe company will simply waste its limited resources aimlessly (Freimer &Horsky, 2012). That is why, while making marketing communication andbudget allocation decisions I would consider the following factors:1 - the financial capabilities of the company (that is, here we mean themaximum amount of investment that the company is ready to allocate to usto support the product). Before making a forecast of the advertising budget,it is necessary to assess the company's maximum investment opportunities.You need to assess the level of income in each month throughout the year.Such an estimate is, as it were, a forecast of sales based on the availablestatistics (Lilien et al., 1976). In other words, based on the company'shistorical sales data, I would plan how much sales the company will bring inthe next year, broken down by months, i.e. taking into account theseasonality.2 - key areas of support (that is, the main products of companies that needadvertising support). This is the identification of the products that need to bedeveloped through promotional and marketing activities. In doing so, I wouldtake into account the following:- I would only support a high-quality product that minimizes all critical flaws.
