Weyerhaeuser

Weyerhaeuser - Weyerhaeuser – Forest Across The Ocean Lu...

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Weyerhaeuser Forest Across The Ocean Lu Dai 250410021 MOS 020A Writing Assignment TA: Andrew Ross November 16, 2007
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Introduction of My Assignment Overview of Weyerhaeuser (Page 2) - General description - The history - Business objectives - Industry Research Part; Analysis WY with Globalization (Page 3-6 ) - Current situation of WY - WY in Canada - WY in Asia - Success Recommendations (Page 7-8) - Acquisition VS Greenfield investment - Placement of FDI - WY’s RE problem - The textbooks - Conclusion Annotated Bibliography (page 9-9)
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Overview of Weyerhaeuser Weyerhaeuser is an international company, which produces forest products. It was founded in 1900s, with a hundred year history. Its products and services set foot in timberland, wood building material, cellulose Fibers, paper, packing, recycling, real estate and transportation. 1 In 1900, Frederick Weyerhaeuser succeeded in first lumber sale in Midwest. With the spirit of cooperation, the company began and generate for long-term run. In 1920s, Weyerhaeuser started to expand East and had new production- 4 Square Lumber which was well known as its good quality. For the environment and future growth, Weyerhaeuser start to grow trees itself, got harvest in 60s. Weyerhaeuser put a lot of assets into forest research development. In 1950s, Weyerhaeuser had it’s first overseas investment to Venezuela, Malaysia, Philippines. Then Canada, Europe, the Caribbean, the Pacific and Asia were continuously being invested and had its international company. 2 Currently, it operates in 18 countries and sells to more than 60 countries globally. Weyerhaeuser is a company not only work for profit, but also for long-term investment. It was started with single lumber sale, to present variety. As the titan in industry, Weyerhaeuser also devote into public works, taking social responsibility. Weyerhaeuser’s 1 Unknown Author, About Us , 2007 http://www.weyerhaeuser.com/aboutus/ (accessed November 16, 2007) 2 Unknown Author, Weyerhaeuser Map of Locations: world view , 2007 http://www.weyerhaeuser.com/maps/displayt1.asp (accessed November 16, 2007)
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environmental awareness is very strong as 3R: Reduce, Reuse and Recycle, became the only XL program in forest industry. And present, the industry is still stable has room for development. Weyerhaeuser has absolute advantage in the whole industry. Weyerhaeuser’s Overseas Forest Current Affair of Weyerhaeuser Weyerhaeuser ranked NO.105 in 2007 Fortune 500 as its total revenue 22,250.0 million dollars and profits 453.0 million dollars. 3 On October 31, 2007, Weyerhaeuser said its profit fell because of “charge in its housing construction market which hurts its real estate business”. 4 The depression of real estate starts in the summer and last to present. Weyerhaeuser is under its influences. Its low house demand hurts company’s business, lower the gross profit. 5
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This essay was uploaded on 04/18/2008 for the course BMOS 020 taught by Professor Mr. during the Fall '08 term at UWO.

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Weyerhaeuser - Weyerhaeuser – Forest Across The Ocean Lu...

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