Environments and Culture Ch3_post

Environments and Culture Ch3_post - Organizational...

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Organizational Environments and Culture MNO 3370 (Honors)
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What would you do? - Wendy’s Obesity is at epic proportions, with 66 percent of Americans overweight Fast food restaurants are faced with lawsuits, regulation, and complaints Healthier cooking techniques costs more with less tasty results Healthy alternatives typically don’t sell as well Should Wendy’s pay attention to activists — or give customers what they want?
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External Environment
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Characteristics of External Environments Rate of change (stability) Complexity Resource scarcity Uncertainty
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Components of Uncertainty
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The General Environment Economy Technology Sociocultural Political/legal
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Specific Environment Customers Competitors Suppliers Industry regulation Advocacy groups
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Assessing the External Environment Scanning Interpreting Acting
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Management Decision • The Environmental Roller Coaster • Management Team for major regional amusement park (like Cedar Point) • Pg. 95, Question #2 QuickTime L and a decompressor are needed to see this picture.
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What is culture? What purpose does it
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Environments and Culture Ch3_post - Organizational...

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