CASE STUDY 5.1 - Read the Case(p.379 Tesco Expands in the...

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Read the Case – (p.379) Tesco Expands in the United States and answer the questions Please use this strategy when you analyze a case: Identify and write the main issues found discussed in the case (who, what, how, where and when (the critical facts in a case). List all indicators (including stated "problems") that something is not as expected or as desired. Briefly analyze the issue with theories found in your textbook or other academic materials. Decide which ideas, models, and theories seem useful. Apply these conceptual tools to the situation. As new information is revealed, cycle back to sub steps a and b. Identify the areas that need improvement (use theories from your textbook) Specify and prioritize the criteria used to choose action alternatives. Discover or invent feasible action alternatives. Examine the probable consequences of action alternatives. Select a course of action. Design and implementation plan/schedule. Create a plan for assessing the action to be implemented. Conclusion (every paper should end with a strong conclusion or summary) Tesco Expands in the United States: The Assignment In its home market, Tesco operates more than 2,300 stores in four formats: supercenters (large stores with a limited range of nonfood items), regular and compact supermarkets, and Tesco Express conven- ience stores. While the U.S. market entry has been limited to small neighborhood markets, Tesco raised eyebrows with an ambitious plan
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to establish its own distribution network. Management expected prepared foods such as salads and chicken-based dishes to be big sellers. To execute its plan, Tesco brought two suppliers across the Atlantic: Natures Way Foods, which specializes in salads, and 2 Sisters Food Group, a leading UK poultry purveyor. Management was confident it had identified an opportunity. The small-store format makes it unlikely that Tesco will encounter the type of backlash that has been directed at Walmart in some communities.
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