Course Hero Logo

IT 648_2-1 Discussion Tracking Beacon Variables.docx - How...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 2 pages.

How does one evaluate the types of tracking beacon variablespassed to the analytics platform collection servers? How dotracking beacon audits help ensure reliable data collection?2-1 Discussion: Tracking Beacon VariablesAnalytics tools use page tagging, which includes a block of JavaScript code on each of thewebsite's various pages. This JavaScript code references a JavaScript file that executes trackingoperations whenever users view a page on the website that contains this code. These trackingoperations retrieve data about the page request and transmit the information to the analytics tool'sserver via a list of parameters assigned to a single-pixel GIF image request (tracking beacon).The information collected in this process (dimensions and metrics) becomes the data representedin various analytics reports and graphics (Google, 2018).The tracking beacon variables that are passed to the analytics platform collection servers shouldbe evaluated based on the following criteria (Beasley, 2013):1.Identify the company's purpose is and how the website fulfills that purpose.

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 2 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
NoProfessor
Tags
World Wide Web

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture