BMMK5103 Exam 25 July 2015 - BMMK5103\/HUTECH\/JULY\/F-KK PART A INSTRUCTIONS Part A contains TWO questions Answer BOTH questions QUESTION 1 Marks Major

BMMK5103 Exam 25 July 2015 - BMMK5103/HUTECH/JULY/F-KK...

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BMMK5103/HUTECH/JULY/F-KK 1 PART A INSTRUCTIONS Part A contains TWO questions. Answer BOTH questions. QUESTION 1 Marks Major societal forces such as network information technology, globalisation, deregulation, privatisation, industry convergence, consumer participation and many more had not only created complex challenges for marketers but they have also generated a new set of capabilities to help companies cope and respond. Based on the above statement, suggest new set of capabilities the companies in Vietnam need to develop to cope with these major societal forces. Support your answers with relevant examples. (Total: 20) QUESTION 2 Marks A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. The marketing intelligence system supplies happenings data. Marketing managers collect marketing intelligence in a variety of different ways, such as by reading books, newspapers,
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, relevant examples, Major Societal Forces

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