Task 2_v4.docx - Success College Australia Marketing...

This preview shows page 1 - 3 out of 7 pages.

Success College AustraliaMarketing Communication Briefing ReportIntroductionSuccess College Australia is a Registered Training Organisation that provides studentstraining in business and management. The college training has met the vocational andeducational standards. The courses are designed by qualified staff with extensiveindustry and training experience. They build a good relationship with industry and otherstakeholder to make sure their courses can meet the student’s expectation.Current business directions and overall marketing strategiesThe Success College Australia will increase their market share by consistently satisfyindividual client needs and demands at the same time as developing the knowledge andskills required by industry. The College will be actively targeting identified growthmarkets with planned, market appropriate campaigns employing a variety of promotionalstrategies and advertising mediums.Students make their decisions based on the reputation of the organisation, quality ofcourses, pricing, employment options and personal recommendations amongst otherfactors.Our market decisions are based on extensive and continuous market research,targeting market segments and clients within industry.Integrated marketing communication and how it can help SuccessCollege Australia to grow its businessIntegrated Marketing Communications (IMC) is a must for any business and it’s quitesimple in theory. It stems from ensuring all messages are linked together, whether it beintegrated communications or interactive experiences, the purpose is to unify thetargeted audience and create brand equity.This is why Integrated MarketingCommunication and the Marketing Mix of Product, Price, Place, Promotion (4Ps) workseamlessly together. They create a desired impact that not only helps identify the targetaudience, but maintain that relationship overtime. The role of integrated marketingcommunication can play in assisting Success College Australia to grow its business are:Every type of marketing communication you produce and distribute serves thepurpose of reinforcing your company brand. Branding establishes your business andservices in the minds of consumers and can help increase customer loyalty.Effective marketing communication helps you provide elevated levels of customerservice. You can use email blasts and direct-mail campaigns to distribute discountcoupons and early sales advertisements.Key stakeholder analysisKey stakeholders:Owners/ CEOPage 1
CommunitiesMediaThe best way to communicate with stakeholders:Send out a newsletter. Using the company’s intranet or collaboration platformalready in place, you can act proactively and define a newsletter to be sent out tostakeholders at given time periods.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 7 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Three
Professor
N/A
Tags
Marketing, Success College Australia

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture