PURCOM-RESEARCH.docx - I. Introduction The spread of...

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I.IntroductionThe spread of COVID-19 change so many things around the world like schools,works, etc. for a couple of months the world shut down for a while,those changesalso affects business including international trading, restaurants, stores and otherbusinesses has come to an end because of the pandemic,people can’t go out to buythe things that they are needed on their daily lives and even the things that satisfytheir needs, also the COVID-19 changes the way on how people purchase theproduct, the Global lockdown, social distancing, and other measures introduced tolimit the spread of the COVID-19 pandemic have urged consumers to purchase moreon the online marketplaces, The Business owners create a new strategy where theycan still sell even if their customers are at home to recover their losses during thelockdown period.The online selling was there even when the pandemic has started, this researchwants to know what is the influence of COVID-19 to the buying behavior ofconsumers of online shops because when the pandemic sparked a meteoric rise inonline sales. As visits to physical stores were restricted, and many were running lowon money, consumers went online to shop, causing online purchases to grow higherand higher. And also because the products in online stores rather than the physicalstores.The aim of this study is to investigate the positive and negative influence of theCovid-19 pandemic on college students' purchasing online behavior. Therefore, thisstudy also assesses the impact of consumer behavior of the students that maycontribute in building trends and innovation in the online market.II.Statement of the ProblemIn order to prevent the spread of Covid-19 and survived from the pandemic, theinternet has become the key in different circumstances. It has huge benefits in termsof communications with your family, relatives or friends, leisure while staying athome due to lockdown, an instrument for your work, business and studies and it canused as a tool for shopping online while your favourite malls are closed. The goal ofthis research is to determine the influences on second year college students of“EARIST” their purchasing online behaviour due to pandemic.Since online sales have skyrocketed. Because physical store visits were limitedand many people were short on cash, shoppers turned to the internet to shop, causingonline purchases to skyrocket. Even before the pandemic, consumers were generally,conscientious shoppers. As a result, several buying categories, such as experiences,have increasingly been pushed down the priority list, and COVID-19 has expeditedthis trend.
Many people’s lifestyles and motivations have altered as a result of the COVID-19epidemic, and their purchasing habits have shifted as well. The purpose of thisresearch is to examine these changes. In order to achieve this goal, the study looked atthe influence of the pandemic on e-commerce across industries to see what onlineshoppers’ priorities were. As the pandemic expanded, it also determined the mostcrucial aspects impacting online shoppers’ purchase habits based on a multi-stagepoll.

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Term
Fall
Professor
Louie Pereira
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