Wal Mart China Sustainable Operations Strategy - Asian Journal of Management Cases http\/ajc.sagepub.com Wal-Marts Environmental Strategy R Nandagopal

Wal Mart China Sustainable Operations Strategy - Asian...

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Asian Journal of Management Cases DOI: 10.1177/097282010900600204 2009; 6; 119 Asian Journal of Management Cases R. Nandagopal and Ajith Sankar R.N. Wal-Mart’s Environmental Strategy The online version of this article can be found at: Published by: can be found at: Asian Journal of Management Cases Additional services and information for Email Alerts: Subscriptions: Reprints: Permissions: Citations at Alliant International University on March 10, 2010 Downloaded from
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W AL -M ART S E NVIRONMENTAL S TRATEGY R. Nandagopal Ajith Sankar R.N. The case looks into the evolution of environmental strategy at Wal-Mart. From being an organization that was the target of extensive public criticism due to a number of its corporate policies, Wal-Mart emerged as one of the most talked about green organ- izations of the world. The case tries to explain the green initiatives undertaken by the company that resulted in the company gaining acclaim. The case explains the impact of Wal-Mart’s green strategy and also factors like leadership and strategy alignment that contributed to its success. Keywords: Green strategy, environmental strategy, corporate strategy, business strategy, cost strategy, environment, green washing, waste, supply chain management, value networks, sustainable development, sustainability. I firmly believe that a company that cheats on overtime and on the age of its labour, that dumps its scraps and chemicals in our rivers, that does not pay its taxes or honour its contracts—will ultimately cheat on the quality of its products. And cheating on the quality of products is the same as cheating on customers. We will not tolerate that at Wal-Mart . 1 Lee Scott, Former President and CEO, Wal-Mart Stores, Inc. Wal-Mart Stores, Inc. (NYSE: WMT), the leading company in the Fortune 500 list for 2008 2 operated 4,253 retail units in the United States and 3,355 retails units internationally. 3 The company, known for its low cost retailing strategies, operated in fourteen countries A SIAN J OURNAL OF M ANAGEMENT C ASES , 6(2), 2009: 119–133 S AGE P UBLICATIONS L OS A NGELES /L ONDON /N EW D ELHI /S INGAPORE /W ASHINGTON DC DOI: 10.1177/097282010900600204 This case was written by Dr Nandagopal, Director, PSG Institute of Management, India and Ajith Sankar R.N., Lecturer, PSG Institute of Management, India. 1 Announced at the Global Responsible Sourcing Initiative Summit at Beijing, China, 22 October 2008. 2 The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. public corporations as measured by their gross revenue.
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