Lesson4Evolution of MediaAn important development with the growth of digital media has been the movefrom a traditional communication model of ‘one to many’, characteristic of print and broadcastmedia, to a ‘peer to peer’ model that facilitates collaborative creation and sharingof content.As content is digitized, it becomes accessible from a multitude of devices, including radio,television, personal computer and, perhaps most importantly, the mobile phone, which isemerging as the dominant platform for delivering content of all kinds. The digitalization ofvoice, image, sound and data–known as convergence–is creating new opportunities forinteraction. This lesson will talk about the media development breakthrough with the humanhistory.What I Need to KnowLearning objectivesIn this lesson, you will:Identify traditional media and new media, and their relationships.MIL11/12EMIL-IIIb-5(Activity 4.1);Examine the technology or resources available during the prehistoric age,the industrial age, the electronic age, and the new or digital age ;Identify the devices used by people to communicate with each other, storeinformation, and broadcast information across the different ages (Activity4.2);Editorialize the roles and functions of media in democratic society.MIL11/12EMIL-IIIb-6(Activity 4.3)Search and look up the latest theories on information and media.MIL11/12EMIL-IIIb-7What I KnowPretestDirection:In a separate sheet of paper, write the letter of the correct answer.1.Which of the following is used to store information during the electronic age?2. Typewriter first appeared in ____________.
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