BPMM 3113 BRAND MANAGEMENT (SEMESTER A 151) ASSIGNMENT GUIDELINES Project 1 (Individual): Critical Brand Reflections (10 Marks) 1.Identify one favorite brand and describe what makes the brand great or why you like the brand. 2.Identify one “bad” brand and describe what makes the brand bad. 3.Identify a major competitor of the brand (refer to No. 1) and compare these competing brands in terms of positioning. Are they positioned differently? What are the points of parity? What are the points of differentiation? 1. Not more than 15 pages 2. Using Times New Roman, Font 12, 1.5 Spacing, A4 Format. 3. Margin: Left: 1.5”; Right, top, bottom: 1.0”. 4. All pages must be numbered (centered). 5. Report should have the Table of Content and References. 6. Student’s name and matric no. should be appeared in front cover. 7. Using APA style. Project 2 (Group): Brand Audit Project (30 Marks) Each student as a group member will be required to collectively research, prepare, and deliver one brand audit in the form of both a Brand Audit Report and a Brand Audit PowerPoint presentation, on a previously mutually agreed brand. Every group must study a different brand. Once you have formed your group send me an email with your brand and team members and I will confirm your selection.
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- Spring '19
- Brand, brand audit, B. Brand Building Assessment