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Unformatted text preview: Behavior is observed as it happens in a natural setting • Free from reactivity effects DISADVANTAGES: • Can take a very long time • No knowledge or control of events that cannot be seen • Observer bias-Structured Test Methods o Involves setting up or structuring some test situation to determine how individuals behave Designed to either increase or decrease the likelihood of a certain behavior Help to increase the frequency of the behavior of interest-Large-Scale Surveys o Conducted to describe the behaviors or characteristics f a population Lists of questions that participants are asked to answer Must have representative samples. • Why? o Advantages Easy to conduct Generate lots of data in a short period of time Can be on virtually any topic o Disadvantages Nonresponse bias Social desirability bias o Data can be analyzed by various methods, but most often simple descriptive statistics are used...
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- Fall '07
- Evaluation methods, social desirability bias, Archival Research Archival