GEN 480 Assignment Week 3 Individual Assignment Critical Thinking Case Study Acuscan Executive Summa

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AcuScan 1 Assignment Acuscan Executive Summary Part Two: Case Study University of Phoenix GEN 480
AcuScan 2 Purpose and scope of document This executive summary provides an overview and analysis of the AcuScan Optimization Project, known as “Operation Optimize”. The projects objectives include increasing revenues and growing market share by transitioning AcuScan into the retail markets. The entry into this market proposed through the development and production of a new retinal scanning machine suitable for retailers. The proposed Iscanner will be based on the existing scanner technology. The company’s entry into this new market will require the efforts of several operating areas within the company. These areas include Marketing, Product Development, Engineering, and Organizational Development. Summary of the Situation Currently the project has stalled due to internal conflicts between departments within the organization. As well AcuScan has endured significant decreases in available resources. The departments must begin cooperating in order for this project to be successful. Added pressure stems from the necessity to bring this new product to market by the end of the year and at a minimal cost. Operation Optimize’s progress report on February 17, 2005, presented an optimistic view of the project based upon past collaboration efforts and previous product trends. The following

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