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Streaming Media and the Competitions That Characterized the Sector
Introduction
Streaming media is increasingly becoming a popular form of entertainment among
individuals and households. The success of this technology has caused a huge decline in the
number of subscriptions for traditional pay televisions. Furthermore, it has resulted in the
emergence of new streaming service providers, cable organizations, and content owners. As
new streaming services develop, competitions in the industry have intensified thus causing an
evolution of the market. Rivalry between services such as Netflix, Disney, Amazon Prime,
and Hulu has led to advancements that include the development of better platforms that are
compatible with the golden streaming age. In this context, competitions in the streaming
media implies better and affordable services for consumers because the viewers’ freedom of
choice is guaranteed.
The Nature of Competition in Streaming Media
The latest wave of entrants in the industry overloads subscribers with plenty of choices,
hence greater freedom and improved services. Competition creates a culture of innovation
among the service providers, which leads to the compilation of incredible content for the
viewers. For instance, cable providers and streaming firms now focus on expanding their
libraries by regularly creating new content. Therefore, a competitive environment
incentivizes popular platforms to initiate new programs and introduce new features to
enhance their competitiveness (Dixon 14). Furthermore, competition fosters dynamism that
improves consumers’ experiences through new content and diversified services. In light of the